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Business Development and Marketing Manager

Washington, DC 20005

Posted: 04/15/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 610700 Is job remote?: No Country: United States

Job Description

Planet Interactive is seeking a Business Development and Marketing Manager to join one of our legal services clients. 

Pay Rate:  $120,000-$150,000 depending on experience
Business Development and Marketing Manager Responsibilities: 
  • Practice and Client Development
    • Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
    • Attends and contributes to practice/industry group meetings and planning sessions.
    • Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources.
    • Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders.
    • Manages, develops, and refines the groups’ business development “infrastructure” (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources.
    • Helps group leaders prepare and manage the group’s BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts.
    • Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
    • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
  • Proposals and Pitches
    • Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
    • Spearheads briefing discussions to propose and/or understand the opportunity.
    • Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs.
    • Serves as advisor in preparing and rehearsing pitch teams.
    • Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders.
  • Marketing and Profile-raising Activities
    • Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups.
    • Works with Regional BD and Marketing team members to plan client programs and company sponsored events.
    • Works with the Communications and PR team to identify thought leadership topics and company lawyers to engage in media commentary, article publication, podcasts, etc.
    • Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms.
  • Employee Management
    • Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
    • Delegates work efficiently and effectively to other team members.
    • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functions.

Business Development and Marketing Manager Qualifications: 
  • Required:
    • A minimum of eight (8) years of professional marketing, business development, or other relevant experience.
    • A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field.
    • Excellent writing, proofreading, and critical thinking skills.
    • Demonstrated proficiency in Microsoft Office and Outlook.
  • Preferred:
    • Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization.
    • Experience and knowledge of the business/legal landscape in assigned practice areas/industries.
    • Supervisory, managerial, and/or project management experience.
    • Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus).
    • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
    • Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications.
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