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Media Planner

New York, NY 10022

Posted: 07/11/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 618960 Is job remote?: No Country: United States

Job Description


Location: New York (Hybrid Schedule) 
Salary Range: $85,000 - $120,000 DOE 

Planet Interactive's luxury retail client is seeking a Media Planner with 5+ years relevant advertising industry experience for a direct-hire position starting in July 2024. 

Media Planner Responsibilities
  • Ensures that execution of responsibilities and projects are led with subject matter expertise and thought leadership for Advertising and Partnership teams.
  • Ensures that budgets are followed and that budgeting decisions are made based on analysis and understanding.
  • Ensures that internal budget roll-up across multiple media initiatives is managed in a way that guarantees all billing matches the budgets, invoices are received and sent to finance. 
  • Strategic goals are supported through the execution of all Advertising activities across all media channels.
  • Ensures that all contextual environments considered are aligned with the departments initiatives and strategies.
  • Ensures all media plans are properly evaluated and appropriate optimizations are considered.
  • Ensures the media planning process across linear TV, digital video, digital display and print including all relevant negotiations is handled with integrity and aligns with the departments strategy and vision. 
  • Partner with Agencies and vendors to execute deliverables to client's standard of excellence.
  • Effective monitoring of all media executions to ensure KPIs are met or exceeded and plan summaries are complete.
  • Effective communications with global teams and sponsoring team to ensure proper execution of contractual media elements.
  • Communication with media community at all levels with integrity by projecting the highest level of professionalism in all discussions and meetings when discussing the brand.
  • Manage the team to ensure that all media plans are executed flawlessly and in a timely manner.
  • Offer strategic insights and understanding of the luxury marketplace, client's position in it and be able to offer creative and innovative solutions to departments marketing initiatives.
  • Understand, interpret and be able to explain media metrics, KPIs and ROI. Ensures support for the Partnership Manager in evaluation of content
Media Planner Qualifications 
  • Bachelor's degree (BA/BS) from a four-year, accredited college or university.
  • Experience in the media planning process is required along with thoughtful leadership and attention to detail.
  • Ideal candidate will have the ability to work with multiple teams within the Advertising and Communications department.
  • Strong knowledge of digital landscape and media partners is essential.
  • Proven analytical skills and synthesis abilities.
  • Understanding of the luxury advertising landscape is desired but not required.
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