Posted: 07/26/20242024-07-262024-08-25Employment Type:ContractJob Category:MarketingJob Number: 620300Is job remote?: NoCountry: United States
Job Description
Location: Remote Pay Rate: Up to $55/hour (DOE) Duration: 6 Months
Planet Interactive's client in the Business Consulting space has a HOT need for a Paid Media Specialist with up to 5 years of experience executing and running Google & Bing Paid Search and Shopping (PLA) Ads for a REMOTE on-going contract assignment starting in July 2024!
In this role, the Paid Media Specialist must have experience working with larger PPC accounts and able to execute and deliver strategy and implementation for digital marketing programs including search, product listing ads, display, and retargeted marketing.
Paid Media Specialist Responsibilities:
Paid search & PLA program planning, optimization and reporting to drive the overall performance of Google & Bing Search & Shopping Campaigns across multiple accounts.
Execute and deliver strategy and implementation for digital marketing programs including search, product listing ads, display, and retargeted marketing.
Pull and manipulate data from multiple sources, perform data analysis, identify key trends, develop optimization recommendations and strategies supported by data to meet and exceed KPI goals
Manage paid program to budget, delivering regular metrics and improvement plans.
Responsible for campaign optimization, tactical recommendations as well as new campaign & initiative launches
Own product feeds management, optimization, issue diagnosis & resolution
Own keyword research and expansion, bid management, ad copy updates, product category optimizations, and robust reporting.
Identify gaps in coverage through detailed SKU analysis, campaigns review and industry knowledge
Drive channel growth with responsibility for efficient bidding, surface new engine opportunities
Monitor program KPIs, performance data and prepare executive reporting
Paid Media Specialist Qualifications:
Bachelor’s Degree in Business, Mathematics, Statistics, Engineering or directly related quantitative field
Experience operating in a private or private equity-owned business is a plus
Previous experience with lead generation and offline revenue attribution
Experience working with high volume sku counts
Expert knowledge of and extensive experience working with Google Ads, Bing Ads, Google/Bing Ad Editors and Merchant Centers
Experience creating, optimizing & maintaining product data feeds; GoDataFeed & Channel Advisor experience a plus
A progressive understanding of the interrelationship between paid media and other digital channels
Expert Microsoft Excel skills with an understanding of pivot tables and vlookups
Google Ads, Google Shopping Ads and Google Analytics Certifications a plus
Experience working with Salesforce and Netsuite reporting a plus
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Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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