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Posted: 03/12/20242024-03-122024-05-08Employment Type:ContractJob Category:MarketingJob Number: 614488Is job remote?: YesCountry: United States
Job Description
Ads Manager, Consumer Marketing
Our client is looking for a digital media expert to join their Ads and Tech team within Consumer Marketing and Product Growth organization and help build the internal Media Buying discipline. This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the brand and products. They will own media buying and stewardship of Consumer Marketing initiatives on our client's own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.
Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of social media and digital advertising tools.
Location: 100% Remote - must be local to San Francisco, Los Angeles or San Diego Pay: Up to $38 per hour DOE and location
Ads Manager Job Responsibilities:
Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
Proposes campaign strategy based on campaign brief, KPIs, and prior campaign learnings
This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly as flawless execution is required for every campaign. The ability to pull data and use insights to drive decisions is a large part of this role
Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
Lead the setup and execution of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
Partners with agencies to ensure successful execution of campaigns.
Identify testing opportunities and develop testing roadmaps for Marketing efforts
Leverage large and abstract datasets to identify scalable drivers of impact for the business
Identify and manage opportunities for ads product team to further develop our ad platform, tools, and guidelines based on business insights
Own resolution of technical challenges, by collaborating with internal product/engineering teams
Project manage complex work streams and initiatives across marketing objectives
Stay abreast of key media and advertising trends and innovations across platforms to bring to futuremarketing campaigns and potentially expand the scope of marketing efforts
Streamline processes and build scalable solutions to support a number of campaigns across Brand and Product consumer marketing
Continue to build the team's identity and establish working relationships with the Consumer Marketing and Product Growth team
Ads Manager Minimum Qualifications:
BA/BS degree
5+ years experience in digital media, 2+ years experience in paid social
Experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
Experience creating, implementing and measuring a comprehensive strategy leveraging the Meta advertising products
Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
Strong communication, organization and project management experience
Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
Ads Manager Preferred Qualifications:
BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
Professional experience at a media agency or ad tech firm
Strong understanding of mobile creative best practices
Experience using Meta Workplace
Experience with Special Category ad campaigns (credit, employment, housing, social issue, electoral, or political)
Experience using Google Looker Studio
Meta Ads Blueprint Certified, Professional level
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