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Advertising Specialist

New York, NY 10022

Posted: 06/19/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 618964 Is job remote?: No Country: United States

Job Description

Location: New York (Hybrid Schedule)
Salary Range: $63,000 - $66,000; Annually 

Planet Interactive's luxury retail client is seeking a Advertising Specialist with at least 1 year of working experience in advertising, with a strong focus on digital platforms for a direct-hire position starting in July 2024. 

Advertising Specialist Responsibilities: 
  • Management of company media planning tool (MPT)
    • Inputting campaign media plans and creative rotations into database
    • Assisting in reporting data out of MPT database
    • Ensuring all media plans and copy rotations are submitted and validated in a timely manner
  • Monitoring all media plans
    •  Ensure digital assets are running as planned and that contextual environment is brand safe/appropriate upon launch and throughout flight
    • Ensure digital media tags are firing correctly
    • Ensure accuracy of all creative rotations across all media inclusive of print, TV, digital and OOH media
  • Media plan execution
    • Reviewing and submitting all TV traffic for networks
    • Checking digital preview links
    • Issuing Insertion orders to all direct vendors/partners (OOH, print, digital, audio, cinema)
    • Liaising with digital vendors to receive and confirm accuracy of digital user journey documents
  • Ordering creative materials and communicating with creative agency to ensure timely delivery of materials
  • Ensure all campaign reporting is received in a timely manner directly from vendors
  • Liaising with media vendors to set up informational meetings and providing thoughtful analysis of application to the brand
  • Updating internal tracking spreadsheets pertaining to print, digital and TV media plans.
  • Performing administrative tasks such as scheduling meetings and updating internal contact lists
Advertising Specialist Qualifications:   
  • 1+ years’ experience working in media and media planning
  • Strong written and oral communications skills.
  • Relevant computer skills – Microsoft outlook, Excel, and PowerPoint
  • Strong organizational and interpersonal skills
  • Ability to manage time and multiple projects effectively Excellent attention to detail
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