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CRM Operations Manager

San Francisco, CA 94110

Posted: 04/16/2024 Employment Type: Contract Job Category: Marketing Job Number: 614660 Is job remote?: Yes Country: United States

Job Description

Location: Remote
Schedule: 40 Hours per week 
Pay: Up to $67.10 per hour DOE
Benefits: Health, Vision, Dental, 401K Planet Interactive's Fortune 500 financial services client is seeking a CRM Operations Manager with 3+ years of experience in data driven marketing for a 12-month contract.

CRM Operations Manager Responsibilities:
  • Build relationships and influence cross-functionally with CRM Marketing Managers, legal and compliance, analytics and creative to meet ambitious growth CRM targets.
  • Responsible for deploying communications to users via owned, digital channels across platform
  • Clarify, capture, and optimize requirements to build ad-hoc and automated communications for email, push and in-app. Create a systematic process for identifying risks and dependencies.
  • Develop and Optimize a QA framework that will alleviate any ambiguity while holding stakeholders accountable
  • Manage ticket creation (in Jira) and process for developers, audience creation and delivery, legal approvals, and Launch QA
  • Manage all requirements for disclosures with Legal/Compliance (if applicable) and manage guidelines for all
  • Understand how to create links and QA link destinations to ensure quality standards are met.
  • Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and campaign results to key stakeholders with recommendations for growth and scale.
  • Contribute to personalization strategy to ensure CRM requirements are briefed in and executed to ensure we are sending the most relevant comms to our customers
  • Deeply understand our North America consumers and identify opportunities for growth and optimization
CRM Operations Manager Qualifications:
  • 3+ years experience in the marketing field specializing in CRM or data-driven marketing, preferably at a design firm, ad agency, or in-house marketing communications or creative services department. 
  • Proven track record of managing processes from key stakeholders that drive performance and achieve KPIs
  • Capable of thinking out-of-the-box and developing new ways of working
  • Extremely organized so that tracking to end goals is second nature
  • Quality control is a priority and how you manage to it can be documented and followed by all stakeholders
  • You’re strategic and analytical in your thinking and a strong communicator with your team and cross-functional teams
  • You work effectively with product, creative, development, legal and other cross-functional teams.
  • You are a self-starter and can work independently 
  • You manage expectations by building positive relationships with colleagues and business partners.
  • You work well within tight deadlines and are flexible as necessary.
  • Bachelor degree or equivalent experience in commerce, marketing or similar field is preferred
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