Posted: 03/21/20252025-03-212025-04-24Employment Type:ContractJob Category:MarketingJob Number: 631189Is job remote?: NoCountry: United States
Job Description
Pay: Up to $50/hour Location: Lowell, MA Duration: 6 month contract
Our client is seeking a freelance Demand Generation Manager to join their team for a long-term 40 hour/week freelance assignment with a possibility for extension and conversion to full-time!
This is a hybrid position based in Lowell, MA. Up to 3 days onsite. Working hours are 8 - 5 or 9 - 6 EST.
The Demand Generation Manager will create a fully integrated marketing plan that targets customers and prospects in all phases of their buying cycle and is responsible for all aspects of lead generation including webinars, email communications, direct mail, and ABX (account-based experience).
Demand Generation Manager Responsibilities:
Develop and execute a comprehensive demand program plan & budget.
Leverage tools to accurately measure and report on effectiveness of marketing campaigns.
Manage and accurately forecast the marketing programs budget.
Help to build and execute an account-based experience plan.
Utilize repeatable processes for program development and follow-up; provide effective and timely communications with business development reps and sales teams as appropriate.
Build a positive, cooperative relationship with the Portfolio Marketing, Field Marketing, Operations, Creative, and Web organizations.
Leverage partnerships and relationships across the company and with external vendors to maximize program budget and ROI.
Demand Generation Manager Qualifications:
5 - 8 years of B2B software lead generation experience preferred
BA/BS degree is required
Proven experience with lead/demand generation
Excellent written communication skills an absolute must
Proven track record of establishing and achieving measurable goals in a highly automated marketing environment
Must have strong metrics orientation
Strong understanding of positioning principles and methodology
Operates with integrity without compromise
Outstanding attention to detail; must be highly organized
Strong leadership, influence and interpersonal skills required
Experience using systems such as Salesforce and Eloqua a plus
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Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Ready to discover exciting job opportunities around Lowell, Massachusetts? Join us in exploring this vibrant area, known for its rich history and promising career prospects. Lowell offers a unique blend of charm, cultural diversity, and endless growth potential, making it an ideal place to build your career. From exploring the Lowell National Historical Park to enjoying the delicious Cambodian cuisine in the area, there's always something new to experience. With attractions like the Whistler House Museum of Art, Merrimack Repertory Theatre, and the Lowell Spinners minor league baseball team, there's no shortage of entertainment options. Don't miss out on the chance to advance your career in this dynamic region!
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