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Demand Generation Marketing Specialist

San Francisco, CA 94103

Posted: 11/27/2024 Employment Type: Contract Job Category: Marketing Job Number: 626835 Is job remote?: Yes Country: United States

Job Description


Location: Remote
Schedule: 9-5 PST Hours
Pay: $37.33/hour DOE

Planet Interactive is seeking an Demand Generation Marketing Specialist with 1+ year of experiential marketing knowledge to join our well known fortune 500 financial services client.

Demand Generation Marketing Specialist Responsibilities:
  • Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
  • Maintain regular, asynchronous communication with international market teams on project deliverables.
  • Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others).
  • Own daily campaign monitoring, pacing, optimization, tracking and reporting.
  • Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
  • Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
  • Build and maintain relationships with 3rd partners (tech partners, creative agencies).
  • Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.
Demand Generation Marketing Specialist Qualifications:
  • A minimum of 3 years of related performance marketing experience
  • Experience working cross-functionally and optimizing towards multiple KPIs
  • An analytical mindset to drive performance marketing
  • Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • A passion for marketing, staying up to date on industry and platform news
  • High levels of integrity, autonomy, and self-motivation
  • Strong oral and written communication skills
  • An energetic and willing attitude
Demand Generation Marketing Specialist Bonus Qualifications:
  • Experience writing ad copy 
  • SQL knowledge
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