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Digital Ad Operations Associate

Reston, VA 20190

Posted: 03/19/2025 Employment Type: Contract Job Category: Marketing Job Number: 630815 Is job remote?: Yes Country: United States

Job Description

Digital Ad Operations Associate
 
Location: Remote - open to candidates in EST or CST time zones
Duration: 3 months to start; will extend
Pay: $32.00 - $42.00/hour, DOE
 
Planet Interactive's client a not-for-profit educational organization, is looking for a Digital Ad Operations Associate. This position will be 40 hours a week and accepting candidates located in Central or Eastern Time Zones.
 
The Digital Ad Operations Associate will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all Branded programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.
 
Digital Ad Operations Associate Responsibilities: 
  • Develop, edit, and execute Digital Media Campaigns and content
  • Assist in researching and assessing options for media plans based on the objectives
  • Gather ad specifications, collect creative assets, release assets to partners/vendors
  • Launch ads directly in ad platforms or send creative packages to vendors
  • Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
  • Interact with internal and external partners to evaluate, implement, and maintain a media plan
  • Lead day-to-day campaign executions, and resolve technical and performance issues
  • Report, analyze, and optimize campaign performance based on KPIs
  • Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
  • Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
  • Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
  • Provide operational support, including vendor management
  • Process new contract and revisions into management system
  • Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
 
Digital Ad Operations Associate Qualifications: 
  • 2-3 years digital media operations experience
  • Hands-on experience launching ads in ad platforms such as Meta, TikTok, Snapchat, Reddit, Google, etc.
  • Exceptional attention to detail and follow through
  • Excellent analytical and problem-solving skills
  • Creative and copy writing skills (samples will be required during the interview process)
  • Understanding of rich media, dynamic creative, mobile and video ads units
  • Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
  • Adobe Analytics Suite or Google Analytics required
  • Omni-cloud marketing platform such as Salesforce preferred

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