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Digital Marketing Campaign Specialist (B2B)

San Francisco, CA 94105

Posted: 11/26/2024 Employment Type: Contract Job Category: Marketing Job Number: 625928 Is job remote?: Yes Country: United States

Job Description

Planet Interactive is seeking a remote Digital Marketing Campaign Specialist (B2B) to assist one of our clients that provide a data collaboration platform for some of the world’s most innovative companies.

The Digital Marketing Campaign Specialist will execute marketing campaigns across channels, report on performance, and manage digital projects end-to-end, on-time and in-budget. 
  • Pay: $45-$50/hr+ depending on experience 
  • Location: Remote (PST Hours - qualified candidates must be US Citizens and working within the US)
Digital Marketing Campaign Specialist Responsibilities: 
  • Paid Media Campaign Management
    • Execute monthly multi-channel campaigns across LinkedIn, 6sense, and other platforms. 
    • Manage campaign planning, setup, and optimization. 
    • Monitor performance and budget pacing 2x weekly. 
    • Ensure quality control across all campaign elements. 
  • Analytics & Reporting
    • Develop comprehensive monthly campaign performance reports. 
    • Analyze and report on key metrics across paid social, programmatic, and publisher direct buys. 
    • Track lead quality and campaign effectiveness through Salesforce. 
    • Provide ad-hoc performance analysis as needed.
  • Project & Platform Management
    • Coordinate cross-functional marketing initiatives using Asana. 
    • Manage lead processing from multiple publishers.
    • Maintain and optimize Drift conversational marketing playbooks.
    • Support email nurture programs and newsletter initiatives.
    • QA landing pages, emails, and ads to ensure accuracy of messaging, and creative.
Digital Marketing Campaign Specialist Qualifications: 
  • Experience with LinkedIn Ads, 6sense, and social media advertising platforms. 
  • Strong analytical and reporting capabilities. 
  • Proficiency with SFDC, Marketo, and Drift. 
  • Expert project manager. 
  • Detail-oriented with ability to manage multiple concurrent campaigns.
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