Posted: 09/11/20242024-09-112024-10-14Employment Type:ContractJob Category:MarketingJob Number: 623049Is job remote?: NoCountry: United States
Job Description
Digital Marketing Manager (CRM)
Duration: ~ 3 Months (potential to extend or go contract to hire for the right fit) Schedule: 1 day a week onsite in Inglewood area, 4 days Remote Pay: up to $50 an hour/ DOE
Our well-known Retail client in the LA area has a need for a Digital Marketing Manager with a background in CRM and loyalty. This role will be roughly 3 months, 40 hours a week and does require working onsite 1 day a week. This role could potentially extend or go full-time for the right fit. The ideal Digital Marketing Manager will have experience in the fashion, apparel, footwear, or other B2C categories.
Digital Marketing Manager Responsibilities:
Lead the planning, testing, scheduling, and coding of all ongoing and triggered CRM campaigns (email, SMS, and push.)
Lead a small group that designs, builds, tests, and launches the CRM and loyalty messaging.
Work cross-functionally with the Web Merchandising, Planning, Brand Marketing, Retail, and other teams to ensure messaging and design is in alignment.
Plan and implement new segmenting practices and testing strategies.
Handle the reporting and tracking of CRM results within the ESP and Google Analytics.
Bring new trends, lean into insights, and help improve the CRM channel.
Understand the customer target and ensure that the campaigns developed relate to the brand audiences.
Be able to jump in as needed to help with HTML coding and email design.
Implement new A/B testing strategies as needed to ensure the best results.
Digital Marketing Manager Requirements:
3-5+ years' experience within CRM.
Bachelor's degree.
Strong HTML coding skills and some experience with design programs like Sketch and Photoshop.
Skilled with Google Analytics.
Experience working within email marketing platforms- ideally Cordial or something similar.
Experience in the retail, fashion, apparel, B2C space is ideal.
Proficient with Microsoft Office.
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Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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