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Digital Marketing Manager (CRM)

Los Angeles, CA 90066

Posted: 09/11/2024 Employment Type: Contract Job Category: Marketing Job Number: 623049 Is job remote?: No Country: United States

Job Description


Digital Marketing Manager (CRM)

Duration: ~ 3 Months (potential to extend or go contract to hire for the right fit)
Schedule: 1 day a week onsite in Inglewood area, 4 days Remote
Pay: up to $50 an hour/ DOE

Our well-known Retail client in the LA area has a need for a Digital Marketing Manager with a background in CRM and loyalty. This role will be roughly 3 months, 40 hours a week and does require working onsite 1 day a week. This role could potentially extend or go full-time for the right fit. The ideal Digital Marketing Manager will have experience in the fashion, apparel, footwear, or other B2C categories.

Digital Marketing Manager Responsibilities:
  • Lead the planning, testing, scheduling, and coding of all ongoing and triggered CRM campaigns (email, SMS, and push.)
  • Lead a small group that designs, builds, tests, and launches the CRM and loyalty messaging.
  • Work cross-functionally with the Web Merchandising, Planning, Brand Marketing, Retail, and other teams to ensure messaging and design is in alignment.
  • Plan and implement new segmenting practices and testing strategies.
  • Handle the reporting and tracking of CRM results within the ESP and Google Analytics.
  • Bring new trends, lean into insights, and help improve the CRM channel.
  • Understand the customer target and ensure that the campaigns developed relate to the brand audiences.
  • Be able to jump in as needed to help with HTML coding and email design.
  • Implement new A/B testing strategies as needed to ensure the best results.
Digital Marketing Manager Requirements:
  • 3-5+ years' experience within CRM.
  • Bachelor's degree.
  • Strong HTML coding skills and some experience with design programs like Sketch and Photoshop.
  • Skilled with Google Analytics.
  • Experience working within email marketing platforms- ideally Cordial or something similar.
  • Experience in the retail, fashion, apparel, B2C space is ideal.
  • Proficient with Microsoft Office.
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