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Digital Marketing Manager

Lakewood Ranch, FL 34211

Posted: 01/13/2025 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 627647 Is job remote?: No Country: United States

Job Description

Planet Interactive is seeking a Digital Marketing Manager to join one of our clients that is a leading distributor in the scientific and healthcare industries. The Digital Marketing Manager will lead the marketing efforts and help grow the companies brand presence and customer base. 
  • Salary: $90,000-$100,000+ depending on experience
  • Location: Lakewood Ranch, FL (preferred on-site 5 days a week, could be flexible with a hybrid schedule with a minimum of 3 days on-site)
Digital Marketing Manager Responsibilities: 
  • Marketing Strategy and Leadership:
    • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
    • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
    • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.
  • E-Commerce and Digital Marketing:
    • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
    • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
    • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
    • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Marketing Technology and Platforms:
    • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
    • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
    • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Content and Brand Development:
    • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
    • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
    • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.
  • Performance Management and Reporting:
    • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
    • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
    • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
Digital Marketing Manager Qualifications: 
  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
  • 5+ years of experience in marketing, with a strong emphasis on e-commerce, SEO, and PPC strategies.
  • Proven experience in managing and developing high-performing marketing teams.
  • Proficiency with marketing platforms such as HubSpot, Adobe Commerce, and ERP systems (experience with Prophet 21 a plus).
  • Strong understanding of digital marketing analytics and tools, including Google Analytics, SEO tools, and paid media platforms.
  • Excellent project management skills with the ability to manage multiple priorities and deadlines.
  • Analytical mindset with a data-driven approach to decision-making.
  • Exceptional communication, leadership, and organizational skills.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.

Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Lakewood Ranch, FL

Ready to take your career to new heights? Explore job opportunities in the vibrant Lakewood Ranch, Florida area with us. Nestled in the Sunshine State, Lakewood Ranch offers a blend of picturesque landscapes, top-rated schools, and a thriving arts scene. From the bustling Main Street filled with boutique shops and restaurants to the nearby Nathan Benderson Park renowned for its rowing events, this region boasts a unique charm that appeals to both professionals and families. With access to world-class golf courses, galleries like the Art Uptown Gallery, and the exciting Sarasota Film Festival, there's no shortage of opportunities for growth and enrichment here. Dive into our job listings today and discover the exciting possibilities waiting for you in Lakewood Ranch!