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Digital Marketing Specialist

Cambridge, MA 02138

Posted: 05/23/2024 Employment Type: Contract Job Category: Marketing Job Number: 617614 Is job remote?: No Country: United States

Job Description

Digital Marketing Specialist
Location: Cambridge, MA
Pay Rate: Up to $42/hr

Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist with experience coordinating digital marketing and advertising campaigns. This is a month 3-month assignment starting in May 2024!

Digital Marketing Specialist Responsibilities:
• Assist with and coordinate digital marketing and advertising campaigns.
• Work with the client's managers to identify marketing goals, audiences, and messaging.
• Research and recommend available markets and channels.
• Assist with the development of digital marketing plans and related deliverables.
• Produce digital marketing copy and content as needed.
• Coordinate production of non-digital aspects of marketing campaigns.
• Review deliverables from ad agencies contracted by the client, third party designers, or other creatives for acceptability relative to the client's requirements, expectations, and brand standards.
• May use web analytics to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns.
• May serve as subject matter expert on digital advertising efforts, digital marketing product capabilities, and digital media trends.
• Liaise with and represent the clients' interests, needs and requirements with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution.
Digital Marketing Specialist Qualifications:
• Minimum of 3-year experience building html emails using content builder such as Dreamweaver or other and scheduling them through Salesforce Marketing Cloud.
• Experience with task management software such as AirTable, Asana or other.
• Intermediate or better proficiency in typical Microsoft Office products. 
• Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM.

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