Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist for a month 3-month assignment starting in September 2024!
The Digital Marketing Specialist will work with the client's managers to identify marketing goals, audiences and messaging. Research and recommend available markets and channels. Assist with the development of digital marketing plans and related deliverables.
Digital Marketing Specialist Responsibilities:
Produce digital marketing copy and content as needed.
Coordinate production of non-digital aspects of marketing campaigns.
Review deliverables from ad agencies contracted by the client, third party designers or other creatives for acceptability relative to the clients requirements, expectations and brand standards.
Assist with the development of digital marketing plans and related deliverables.
May serve as subject matter expert on digital advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent the clients interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution.
Will conduct periodic audits of invoices, budgets, and media plans to optimize Harvard’s media investment.
Digital Marketing Specialist Qualifications:
Solid knowledge and on the job experience with paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
Solid knowledge and on the job experience with paid search, search engine optimization and web analytics.
Intermediate or better proficiency in typical Microsoft Office products.
Basic knowledge of HTML, CSS and Photoshop as well as web analytics.
Additional skills with products like Salesforce CRM may be helpful.
Canva and/or Adobe Creative Suite experience preferred.
Competency using and creating content for Social Media Platforms; Linkedin, Instagram and Youtube.
Strong organizational skills including ability to plan, prioritize, and manage workflow and multiple tasks simultaneously.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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