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Digital Media Analyst

Cupertino, CA 95014

Posted: 01/28/2025 Employment Type: Contract Job Category: Data & Analytics Job Number: 628532 Is job remote?: No Country: United States

Job Description


Location: Hybrid onsite schedule in Culver City, CA
Duration: 12 months; potential to extend
Pay: up to $52.89/hour, DOE

Planet Interactive is looking for a Digital Media Analyst to join our well-known Fortune 500 client on a 12 month contract. This role will be 40 hours per week and is hybrid in Culver City, CA. 

The Digital Media Analyst will join the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders.

Responsibilities
  • Work with data from paid social, display, video, and SEM campaigns.
  • Partner closely with Strategy while working hand-in-hand with Channel Activation Specialists and multiple media agencies.
  • Summarize performance updates and communication insights to product marketing leads.
  • Ensure data hygiene with Measurement Instrumentation, Media Ops, and Ad Ops.
  • Define and measure short-term and long-term marketing success.
  • Identify primary and secondary KPIs.
  • Build out data visualization presentations and reports for cross-functional partners.
  • Set up meetings to define reporting success and make recommendations.
Qualifications
  • 5+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives within media and marketing.
  • Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
  • Proficient with Excel and Keynote.
  • Experience with SQL and Jira. Having experience with Python would be a plus.
  • Extraordinary data visualization and presentation skills.
  • Outcomes and solutions-oriented with a high sense of urgency.
  • Ability to work with cross-functional teams and build close relationships within and across teams.
  • Ability to work with agility, and prioritize effectively.
  • Strong troubleshooting skillset for QA of data discrepancies.
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About Cupertino, CA

Ready to kickstart your career in the vibrant city of Cupertino, California? This bustling tech hub, situated in the heart of Silicon Valley, offers unparalleled growth opportunities and a dynamic work environment. Home to tech giants like Apple Inc., this area boasts a unique blend of innovation, culture, and charm. Explore job opportunities near iconic landmarks like the Apple Park Visitor Center, indulge in the diverse cuisine of the local restaurants, and catch a show at The Flint Center for the Performing Arts. With proximity to picturesque parks like Memorial Park and Rancho San Antonio Preserve, Cupertino is the perfect place to balance work and leisure. Discover your next career move in this thriving community today!