Posted: 01/28/20252025-01-282025-03-14Employment Type:ContractJob Category:Data & AnalyticsJob Number: 628532Is job remote?: NoCountry: United States
Job Description
Location: Hybrid onsite schedule in Culver City, CA Duration: 12 months; potential to extend Pay: up to $52.89/hour, DOE
Planet Interactive is looking for a Digital Media Analyst to join our well-known Fortune 500 client on a 12 month contract. This role will be 40 hours per week and is hybrid in Culver City, CA.
The Digital Media Analyst will join the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders.
Responsibilities:
Work with data from paid social, display, video, and SEM campaigns.
Partner closely with Strategy while working hand-in-hand with Channel Activation Specialists and multiple media agencies.
Summarize performance updates and communication insights to product marketing leads.
Ensure data hygiene with Measurement Instrumentation, Media Ops, and Ad Ops.
Define and measure short-term and long-term marketing success.
Identify primary and secondary KPIs.
Build out data visualization presentations and reports for cross-functional partners.
Set up meetings to define reporting success and make recommendations.
Qualifications:
5+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives within media and marketing.
Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
Proficient with Excel and Keynote.
Experience with SQL and Jira. Having experience with Python would be a plus.
Extraordinary data visualization and presentation skills.
Outcomes and solutions-oriented with a high sense of urgency.
Ability to work with cross-functional teams and build close relationships within and across teams.
Ability to work with agility, and prioritize effectively.
Strong troubleshooting skillset for QA of data discrepancies.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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