Posted: 12/19/20242024-12-192025-02-13Employment Type:ContractJob Category:MarketingJob Number: 627436Is job remote?: YesCountry: United States
Job Description
Digital Media Planner
Location: Remote - open to candidates in EST or CST time zones Duration: 5 months to start; potential to extend Pay: up to $42.00/hour
Planet Interactive's client a not-for-profit educational organization, is looking for a Digital Media Planner. This position will be 40 hours a week and accepting candidates located in Central or Eastern Time Zones.
The Digital Media Planner will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all Branded programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.
Responsibilities:
Develop and Execute Digital Media Campaigns
Assist in researching and assessing options for media plans based on the objectives
Develop and edit content
Gather ad specifications, collect creative assets, release assets to partners/vendors
Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
Interact with internal and external partners to evaluate, implement, and maintain a media plan
Resolve technical and performance issues
Lead day-to-day campaign executions
Optimize campaign performance based on KPIs
Participate in ad hoc projects to help grow the Company's digital efforts
Report and analyze campaign performance
Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
Provide operational support, including vendor management
Process new contract and revisions into management system
Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
Qualifications:
2-3 years digital media operations experience
Ad Agency experience preferred
Experience executing ads on SM channels such as Meta, Tik Tok, Google
Exceptional attention to detail and follow through
Excellent analytical and problem-solving skills
Creative and copy writing skills (samples will be required during the interview process)
Understanding of rich media, dynamic creative, mobile and video ads units
Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
Adobe Analytics Suite or Google Analytics required
Omni-cloud marketing platform such as Salesforce preferred
#LI-MH1
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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