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Digital Media Specialist

Menlo Park, CA 94025

Posted: 03/27/2024 Employment Type: Contract Job Category: Marketing Job Number: 615114 Is job remote?: Yes Country: United States

Job Description


Digital Media Specialist

Pay Rate:
Up to $50/hour depending on experience and location
Duration: ~ 2 Years
Location: 100% Remote West Coast in PST time zone is preferred

Our well-known Technology client is looking for a Digital Media Specialist to join their Ads and Tech. This is a fully remote, 2 year contract position and the ideal candidate is based on the West Coast.

Digital Media Specialist Job Responsibilities:
  • Work on a variety of campaigns across digital media channels and Facebook and Instagram Marketing.
  • Analyze campaign metrics, results, and bring data reporting to the team.
  • Communicate and partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative.
  • Generate campaign ideas and then handle the tactical execution.
  • Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments.
  • Leverage data and insights to make well informed campaign choices.
  • Lead the setup and execution of campaigns including set up, optimization, troubleshooting, and reporting.
  • Partner with agencies to ensure successful execution of campaigns.
  • Identify testing opportunities and develop testing roadmaps.
  • Own resolution of technical challenges, by collaborating with internal product/engineering teams.
  • Project manage complex work streams and initiatives across marketing objectives.
  • Stay abreast of key media and advertising trends and innovations across platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts.
  • Streamline processes and build scalable solutions to support a number of campaigns across Brand and Product consumer marketing.
  • Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team.


Digital Media Specialist Minimum Qualifications:
  • BA/BS degree
  • 5+ years experience in digital media, 2+ years experience in paid social
  • Experience within the digital advertising space, specifically in ad operations, trafficking, demand management and/or data analytics.
  • Experience with Meta Ads Manager, Google Ads Manager, Bing, and others.
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships.
  • Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros).

 
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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!