Posted: 11/30/20242024-11-302025-01-01Employment Type:Direct Hire/PermJob Category:MarketingJob Number: 626575Is job remote?: NoCountry: United States
Job Description
Salary: $175,000, Annually (DOE) Location: Remote
Planet Interactive's health and wellness client is seeking a Director, Product Development with a minimum of 10+ years of healthcare or health insurance related experience, that includes a minimum of 5+ years of people management experience for a Direct-Hire role starting in December 2025.
In this role, the Director, Product Development has significant accountability for the competitive positioning of health and dental plan portfolios, including core value propositions most likely to attract key federal employee and annuitant market segments and audiences.
Director, Product Development Responsibilities:
Develop and socialize the overarching value proposition of FEHB and FEDVIP plans to inform a cohesive and robust portfolio meeting the diverse needs and expectations of the federal employee, military retiree and annuitant population; with an initial focus on developing and implementing the overall product strategy for our dental products and for the VEBA plan, aligning it with the organization’s goals and needs of plan participants.
Drive delivery of new product launches, from idea stage, to implementation, and post-implementation review.
Develop continuous process for ideation generation, concept evaluation and product life cycle modeling to deploy new and evolving VEBA supported offerings to members as competitive differentiator.
Collaborate with key stakeholders and strategic vendor partners to extract actionable information from available data points to monitor plan and program effectiveness such as established metrics, goals and KPI’s;
Collaborate cross-functionally to create effective, accurate and consistent product messaging across all communication tactics and mediums including print and digital.
Develop and enhance vendor relationships through business interactions and outreach.
Stay informed about industry trends, competitor offerings, and regulatory changes that may impact the FEDVIP and VEBA plans.
Explore new markets for expansion to assist with differentiating product offering for our members, focusing on FEDVIP and VEBA plans.
Responsible for the development of business cases to support additional/ongoing investment in existing products and the development and implementation of new products, programs, features and benefits.
Provide leadership and direction to a team of product professionals that creates and maintains plan specific value propositions to convey their purpose and role with both the FEHB and FEDVIP portfolios including hiring, onboarding, development, coaching which results in high levels of engagement and successful delivery of key initiatives.
Director, Product Development Qualifications:
Requires a bachelor’s degree in marketing, business, communications or equivalent field, additional relevant experience may be considered in lieu of education
Experience developing and implementing successful product visions & strategy
Requires in-depth, technical experience with health care product development
Experience in cross-functional collaboration on complex programs in a dynamic environment
Requires the ability to work independently
Demonstrates sound business judgement driven by data / analytics, influenced by primary consumer research
Demonstrates creativity in solutioning when data / analytics are unavailable to support decision making
Requires excellent verbal, written and relational skills
Requires analytical and logical reasoning skills
Proven track record working with both internal and external users & stakeholders to develop & deliver on winning product roadmaps
Preferred:
MBA or advanced degree
Experience in managing or developing dental or other ancillary products
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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