Careers

Find Your Dream Job

Director of Programmatic and Ad Operations

Elgin, IL 60123

Posted: 03/20/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 611284 Is job remote?: Yes Country: United States

Job Description

Planet Interactive is seeking a Director of Programmatic and Ad Operations to join one of our global marketing solutions clients. 

Salary: $130,000-$150,000 depending on experience 

 Director of Programmatic and Ad Operations Responsibilities: 
  • Lead global Programmatic, Ad, and System Operations Strategy, offering guidance, coaching, and mentorship.
  • Act as a point of contact for escalations and ensure the team's success and excellence.
  • Serve as the functional point of contact and subject matter expert for ad operations, systems, and programmatic practices.
  • Develop and evangelize processes, expectations, best practices, and innovation within your functional domain.
  • Collaborate with key internal stakeholders and external vendors to prioritize demands and exceed revenue targets.
  • Support day-to-day teams on key accounts and high-value deals to ensure success and client satisfaction throughout the sales cycle.
  • Recruit, train, and develop a results-oriented team, creating growth paths for team members' career development.
  • Collaborate on Sales Enablement materials and partner with the training team to ensure alignment with messaging and value propositions.
  • Operate seamlessly within a complex organization across multiple Business Units.
 Director of Programmatic and Ad Operations Qualifications: 
  • 6-8+ years in digital advertising, with substantial experience in programmatic advertising, ad operations, and related areas.
  • 4+ years of strategy leadership and management experience, including a track record of successfully leading teams and overseeing programmatic and ad operations functions.
  • Versed in working with SMBs managing large number of smaller budgeted campaigns (i.e. 5000 campaigns at $1000 spend). 
  • Proven ability to develop and execute strategic initiatives, including the ability to align programmatic strategies with broader business goals and revenue targets.
  • Experience collaborating with sales teams to support key accounts, optimize campaigns, and ensure client satisfaction.
  • Experience working in a global context, understanding the nuances of different markets and adapting programmatic strategies accordingly.
  • A deep understanding of ad tech concepts, including programmatic advertising, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
  • Proficiency in using programmatic platforms and tools, such as Google Ad Manager (GAM), DSPs, and data management platforms (DMPs).
  • Ability to set up, manage, and optimize programmatic advertising campaigns across various channels and formats.
  • Strong analytical abilities to interpret data, assess campaign performance, and make data-driven optimizations.
  • Skilled in presenting complex data in a visually compelling manner using tools like Tableau or Google Data Studio.
  • Has develop effective programmatic advertising strategies aligned with business objectives and target audience behavior.
  • Able to manage and allocate budgets effectively for optimal campaign performance.
  • Has utilized data to identify and target specific audience segments, ensuring precise and effective ad targeting.
  • Has developed and implemented audience segmentation strategies to enhance campaign relevance.
  • Understands the importance of creative assets and collaborate with design teams to create compelling and effective ad creatives.
  • Has ensured ad quality, compliance with industry standards, and adherence to best practices.
  • Strong communication skills to interact with clients, understand their goals, and align programmatic strategies with their objectives.
  • Can collaborate effectively with internal teams, including sales, marketing, and analytics, to achieve overall business goals.
  • Abreast of industry trends, emerging technologies, and innovations in programmatic advertising to remain competitive.
  • Proactively identifies challenges within campaigns and develop optimization strategies to enhance performance.
  • Ability to troubleshoot technical issues and implement solutions efficiently.
  • Has a commitment to continuous learning and staying updated on the evolving landscape of programmatic advertising.
  • Has awareness of privacy regulations, data protection laws, and industry standards to ensure compliance in programmatic advertising activities.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.

Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Elgin, IL

Explore exciting job opportunities in the vibrant Elgin, Illinois area! Nestled along the Fox River, Elgin offers a perfect blend of scenic beauty, cultural attractions, and abundant career growth prospects. From the historic Grand Victoria Casino and the stunning Elgin Symphony Orchestra to the charming Gail Borden Public Library and the delightful array of dining options ranging from traditional American fare to diverse global cuisines, Elgin has something for everyone. With proximity to the acclaimed Hemmens Cultural Center, the gorgeous Lords Park, and a short drive to Chicago's famed professional sports teams and iconic landmarks, Elgin is both a peaceful retreat and a bustling hub of activity. Take the first step towards an exciting career path by exploring our job listings in this enchanting region today!