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Email Marketing Specialist

Reston, VA 20190

Posted: 03/24/2025 Employment Type: Contract Job Category: Creative & Production Job Number: 631229 Is job remote?: Yes Country: United States

Job Description

Email Marketing Specialist
 
Location: Remote - open to candidates in EST time zone
Duration: 5 months 
Pay: ~$45/hour, DOE
 
Planet Interactive's client a not-for-profit educational organization, is looking for a Email Marketing Specialist. This position will be 40 hours a week and accepting candidates located in Eastern Time Zone.
 
Responsibilities
  • Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
  • Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
  • Securely manage and upload contacts lists.
  • Hand-code HTML from text documents into emails.
  • Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
  • Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
  • Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.

Minimum Qualifications
  • Bachelor’s degree or equivalent experience.
  • A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
  • Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
  • Experience in Salesforce Marketing Cloud Email Studio
  • Strong project management skills
  • Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
  • Experience with responsive design for email.
  • Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
  • Ability to learn and execute company-specific email production processes quickly and accurately.

Preferred Qualifications
  • Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
  • Salesforce Marketing Cloud Email Specialist certification is preferred
  • Experience using AmpScript is a plus
  • Some SQL knowledge is preferred
  • Working knowledge of CloudPages and JavaScript is preferred
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