Posted: 04/17/20242024-04-172024-06-01Employment Type:ContractJob Category:MarketingJob Number: 610645Is job remote?: NoCountry: United States
Job Description
Influencer Marketing Strategist Location: Culver City, CA Onsite: Tues/Wed/Thurs Pay: $3928.10 per week DOE Benefits: Health, Vision, Dental, 401K
Planet Interactive is seeking a Influencer Marketing Strategist to work with our prominent technology client on a 6-month contract.
The ideal Influencer Marketing Strategist will be a leader who loves to build audiences across social media and has a track record in doing so. The Influencer Marketing Strategist will be a seasoned storyteller and creative visionary with a cutting edge understanding of internet, short-form video, memes, and zeitgeist content — all while demonstrating real ROI.
Influencer Marketing Strategist Responsibilities:
Conceptualizing and articulating a social audience strategy across platforms.
Driving content ideation and creation across planned and reactive programming.
Shaping strategies and programming plans pertinent to each platform.
Conceptualizing formats and programming that builds influence with our key audiences.
Driving influence and impact with inter-team partners to support in shaping our title campaigns to drive our audience strategy forward.
Manages creative strategy across internal and external creative partners and agencies to ensure consistent programming across our titles and brand programming.
Uses internal and external social analytics to inform strategy and iterate on creativity and innovation.
Able to take key business goals and build impactful, engaging creative to help achieve them.
Driving innovation in social and strives for creative excellence across all titles and assets.
Developing and reporting against key KPIs and success metrics in order to drive the business.
Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners.
Providing training, guidance and best practices to the individual lines of business.
Monitoring competitor activity and ensuring brand safety
Working with marketing teams across the business to educate and integrate social media with all marketing efforts.
Developing content marketing and distribution strategies with key partners and talent.
10+ years working on broad, multi-platform marketing roles and delivering world-class strategies and campaigns with big impact (reach and engagement.)
Seasoned at working directly with talent and creators. Skilled at pitching influencer strategies to external partners and reding the room for approaching partnerships.
Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space.
Fluent in Social Media. You know what content strategy works across various social platforms and experience in multi-channel distribution efforts.
Expertise in delivering short form video strategy to social channels.
Experienced in social media channel building and management - including strategy, publishing, writing and content creation required (brand or agency.)
Excellent communicator, strategist and creative - can set context, influence ideas and rally teams.
Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work with precision.
Seasoned at working directly with talent and creators and is skilled in pitching and presenting and reading the room.
Experience leveraging social analytics and utilizing publishing tools.
Experience using data and intuition to make smart content that gets people talking.
Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.
Deep understanding of the content creator landscape and working with influencers.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About Monte Vista, CA
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