Posted: 10/10/20242024-10-102024-11-11Employment Type:ContractJob Category:MarketingJob Number: 624075Is job remote?: YesCountry: United States
Job Description
Lifecycle Marketing Manager
Location: 100% Remote Schedule: ~ 12 Months Pay: Up to $53/hour DOE
Planet Interactive is looking for an Lifecycle Marketing Manager to join our well known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is 100% remote. The ideal Lifecycle Marketing Manager can help drive strategy and execution of digital lifecycle campaigns.
Lifecycle Marketing Manager Responsibilities:
Handle lead nurturing, customer onboarding, up-sell and cross-sell through email and other channels.
Partner cross-functionally with teams across demand generation, product marketing, insights, business development, channel sales, and customer success.
Be an SME on best practices for email marketing.
Develop the lifecycle communications strategy to increase engagement.
Work with cross-functional teams to identify, test, and optimize the best content at each stage of the funnel.
Create lifecycle marketing KPIs, reporting frameworks, and presentations around metrics and performance.
Help coordinate deliverables for lifecycle marketing campaigns and establish deadlines that match with editorial calendars.
Work to identify, RFP, and manage an email marketing agency to support the execution of campaigns.
Optimize content, timing, and cadence.
Lead personalization efforts and ensure the right audiences are being targeted.
Handle light copy as needed for campaigns.
Segment lists and maintain the correct distributions.
Lifecycle Marketing Manager Requirements:
8+ years' experience, 3+ in lifecycle marketing or email.
Bachelor’s Degree.
Knowledge of HTML.
Understanding of regulatory regulations that go with communications: CANSPAM, GDPR, CCPA, and more.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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