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Lifecycle Marketing Manager

Menlo Park, CA 94025

Posted: 10/10/2024 Employment Type: Contract Job Category: Marketing Job Number: 624075 Is job remote?: Yes Country: United States

Job Description


Lifecycle Marketing Manager

Location: 100% Remote
Schedule: ~ 12 Months  
Pay: Up to $53/hour DOE 
 
Planet Interactive is looking for an Lifecycle Marketing Manager to join our well known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is 100% remote. The ideal Lifecycle Marketing Manager can help drive strategy and execution of digital lifecycle campaigns.
 
Lifecycle Marketing Manager Responsibilities: 
  • Handle lead nurturing, customer onboarding, up-sell and cross-sell through email and other channels.
  • Partner cross-functionally with teams across demand generation, product marketing, insights, business development, channel sales, and customer success.
  • Be an SME on best practices for email marketing.
  • Develop the lifecycle communications strategy to increase engagement.
  • Work with cross-functional teams to identify, test, and optimize the best content at each stage of the funnel.
  • Create lifecycle marketing KPIs, reporting frameworks, and presentations around metrics and performance.
  • Help coordinate deliverables for lifecycle marketing campaigns and establish deadlines that match with editorial calendars.
  • Work to identify, RFP, and manage an email marketing agency to support the execution of campaigns.
  • Optimize content, timing, and cadence.
  • Lead personalization efforts and ensure the right audiences are being targeted.
  • Handle light copy as needed for campaigns.
  • Segment lists and maintain the correct distributions. 
Lifecycle Marketing Manager Requirements: 
  • 8+ years' experience, 3+ in lifecycle marketing or email.
  • Bachelor’s Degree.
  • Knowledge of HTML.
  • Understanding of regulatory regulations that go with communications: CANSPAM, GDPR, CCPA, and more.
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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!