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Marketing Analytics Strategist

Menlo Park, CA 94025

Posted: 10/10/2024 Employment Type: Contract Job Category: Marketing Job Number: 623313 Is job remote?: Yes Country: United States

Job Description

Marketing Analytics Strategist (Media/ Advertising Focus)

Location: Remote
Duration: ~6 Months
Pay: Up to $90/hour DOE 
 
Planet Interactive is looking for a Marketing Analytics Strategist to join our well known Fortune 500 client on a 6 month contract. This role will be 40 hours per week and is 100% remote.
 
Responsibilities: 
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients.
  • Conduct in-depth standard and custom ad effectiveness studies and analysis to understand the relative impact of different marketing strategies across digital platforms and across media.
  • Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches.
  • Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.
  • Provide feedback to and collaborate with various teams to identify opportunities for new features, products, and partnerships.
  • Lead with a strong grasp of experimental design-- lift, a/b testing, and more.
  • Look at the data collected and interpret results to then tell a story about the data.
 
Qualifications: 
  • Bachelor’s degree in psychology, statistics, economics, behavioral/social science or a related field
  • 5+ years experience in research, analytics, or ad effectiveness.
  • SQL experience.
  • Experience and understanding of mix modeling (MMM/MTA) is highly sought after.
  • Knowledge of online advertising, branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.
  • Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research.
  • Experience building connections with customers and team members through effective communication and collaborating cross-functionally.
  • A background in consulting or experience working at an agency consulting with clients is highly sought after.
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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!