Posted: 11/26/20242024-11-262025-01-01Employment Type:ContractJob Category:MarketingJob Number: 625468Is job remote?: YesCountry: United States
Job Description
Planet Interactive is seeking a Marketing Automation Specialist to join one of our well-known global pharmaceutical clients.
Pay: $46-$48/hr depending on experience Location: Remote (Qualified candidates must be US citizens and be working within the United States)
The Marketing Automation Specialist will be responsible for playing an integral part of the team building 1:1 marketing program in Salesforce Marketing Cloud.
Marketing Automation Specialist Responsibilities:
Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.
Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
Participate in agile delivery activities such as design, build, QA, and continuous improvement.
Maintain documents per requirements of department document management policies and procedures.
Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
Lead various internal / external partners to define, execute, and optimize email, direct mail, SMS, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at the client.
Marketing Automation SpecialistCompetencies:
Positive “all for one” approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the “essence” and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.
5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud.
Bachelor’s Degree.
Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
Ability to work independently without day-to-day supervision.
Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates.
Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively.
Knowledge of database, email, digital, 1:1 marketing concepts and best practices.
Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
Proficiency with MS Excel, SQL, and HTML/ CSS.
Excellent written, verbal, and interpersonal communication skills.
Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
#LI-MM1
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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