Posted: 03/07/20242024-03-072024-04-10Employment Type:ContractJob Category:MarketingJob Number: 612788Is job remote?: NoCountry: United States
Job Description
Location: 100% Remote Pay Rate: Up to $70.00/hour (DOE) Duration: 12 Months
Planet Interactive's Fortune 500 Financial Services client has a HOT need for a Marketing Performance Analyst with 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue for a 12 month HYBRID contract starting in March 2024!
Marketing Performance Analyst Responsibilities:
Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement.
Measure effectiveness across client journeys.
Review, adjust, and optimize metrics based on feedback from marketing and business unit leadership all while measuring and mapping year-over-year pacing and progress against goals.
Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists.
Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels.
Marketing Performance Analyst Required Education and Experience:
6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue.
5+ years SQL.
4+ years of experience with Google Analytics.
BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus.
Marketing Performance Analyst Qualifications:
Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization.
Ability to translate quantitative data into actionable recommendations.
Experience with data visualization tools such as Excel, Tableau, Power BI etc.
Ability to track, measure, and report on results of various marketing functions to determine ROI.
Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective.
Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database.
Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC).
Be able to work in an Agile set up is preferable.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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