Planet Interactive is seeking a Marketing Research Analyst that will work within a team setting to develop, implement, and analyze data from research projects designed to assess satisfaction with customer transactions related to utility service and with value added products and services. The Marketing Research Analyst will need to be passionate about improving customer experiences and proficient in collecting, analyzing, interpreting, and presenting information in a manner that provides actionable recommendation. Marketing Research Analyst Responsibilities:
Develop, implement, manage, and analyze results from studies designed to measure customer satisfaction with program experiences they have with the client.
Develop, implement, manage, and analyze results from studies designed to assess the impact on customer experiences of process improvements being considered for operational transactions.
Develop and maintain PowerBI dashboards which present results from operational transaction studies.
Ability to design, implement, and analyze both quantitative and qualitative research studies to assist decision making by internal clients on various topics.
Interact with other members of the research team to include operational and program transaction results into a Voice of the Customer data system.
Interact with other departments to develop automated procedures for sample acquisition, survey invitation distribution, and results reporting.
Marketing Research Analyst Qualifications:
B.A./B.S. or higher, preferably in the fields of Market Research, Marketing, Business, Social Science (with quantitative research background), Statistics, or other relevant discipline.
Minimum of three years’ experience conducting research and analysis in a business environment.
Solid understanding of quantitative and qualitative research techniques with the ability to determine optimal research approaches to meet given objectives.
Strong quantitative background with the ability to independently analyze data, draw sound conclusions, and make appropriate decisions and recommendations.
Ability to apply a variety of statistical techniques like cluster analysis, regression, factor analysis, tests for difference, decision trees, etc.
Experience with all aspects of customer research project management including proposal development, consultant selection, survey sampling, data collection, data analysis and reporting.
Excellent organizational and people skills with an ability to openly convey information to team members in a timely, concise manner.
Ability to interface with a diverse population, multiple levels of an organization and various business functions.
Ability to effectively manage multiple ongoing projects simultaneously.
Strong communication and presentation skills both written and verbal.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About Jackson, MI
Explore exciting job opportunities in and around Jackson, Michigan! Known as the "Waterloo of the North," Jackson is a charming city with a rich history and vibrant community. Nestled between Detroit and Chicago, this area offers a perfect blend of small-town charm and big-city amenities, making it an ideal location for job seekers seeking growth and opportunity. From the Cascades Falls Park to the Ella Sharp Museum and the Michigan Theatre, there's no shortage of culture and entertainment. Indulge in delicious Coney Island hot dogs or visit the Cell Block 7 Prison Museum for a unique experience. With easy access to Lake Michigan and the vibrant arts scene, Jackson, MI is the perfect place to start or advance your career!
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