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Media Planner

Menlo Park, CA 94025

Posted: 10/01/2024 Employment Type: Contract Job Category: Marketing Job Number: 624114 Is job remote?: Yes Country: United States

Job Description


Media Planner
 
Location: Remote or New York City
Duration: ~4 months
Pay: up to $72/hr, DOE
 
Planet Interactive is looking for a Media Planner to join our well known Fortune 500 client on a 4 month contract. This role will be 40 hours per week and can be fully remote (but with preference for New York City).
 
Responsibilities: 
  • Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes to Instagram
  • Partner with external media agency, and internal media planning teams to drive cohesive media planning and execution
  • Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
  • Maximize relationships and drive influence with cross-functional partners across brand management, creative, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work
  • Manage the creative trafficking process with marketing and the creative agency ensure flawless campaign planning and execution
  • Manage the set-up of brand lift studies in partnership with the external media agency and internal analytics teams
  • Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
  • Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
  • Manage and brief media and influencer agency partners, enabling them to execute quality work
 
Qualifications: 
  • Bachelor's Degree
  • 6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
  • Experience in measurement, analytics and in gathering audience insights (e.g., IPSOS, Kantar, Google Analytics, Lucid, Nielsen)
  • Experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
  • Managing agency partners to budget, structure, and optimize campaigns
  • Structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
  • Experience within both agency and client organizations
  • Experience working with brands with media strategies comprised on custom content, activations, and influencer marketing
  • Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
  • Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!