Posted: 10/01/20242024-10-012024-11-10Employment Type:ContractJob Category:MarketingJob Number: 624114Is job remote?: YesCountry: United States
Job Description
Media Planner
Location: Remote or New York City Duration: ~4 months Pay: up to $72/hr, DOE
Planet Interactive is looking for a Media Planner to join our well known Fortune 500 client on a 4 month contract. This role will be 40 hours per week and can be fully remote (but with preference for New York City).
Responsibilities:
Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes to Instagram
Partner with external media agency, and internal media planning teams to drive cohesive media planning and execution
Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
Maximize relationships and drive influence with cross-functional partners across brand management, creative, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work
Manage the creative trafficking process with marketing and the creative agency ensure flawless campaign planning and execution
Manage the set-up of brand lift studies in partnership with the external media agency and internal analytics teams
Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
Manage and brief media and influencer agency partners, enabling them to execute quality work
Qualifications:
Bachelor's Degree
6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
Experience in measurement, analytics and in gathering audience insights (e.g., IPSOS, Kantar, Google Analytics, Lucid, Nielsen)
Experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
Managing agency partners to budget, structure, and optimize campaigns
Structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
Experience within both agency and client organizations
Experience working with brands with media strategies comprised on custom content, activations, and influencer marketing
Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About Menlo Park, CA
Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!
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