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Media Planner

New York, NY 10022

Posted: 07/26/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 618960 Is job remote?: No Country: United States

Job Description


Location: New York (Hybrid Schedule) 
Salary Range: $85,000 - $120,000 DOE 

Planet Interactive's luxury retail client is seeking a Media Planner with 5+ years relevant advertising industry experience for a direct-hire position starting in July 2024. 

Media Planner Responsibilities
  • Ensures that execution of responsibilities and projects are led with subject matter expertise and thought leadership for Advertising and Partnership teams.
  • Ensures that budgets are followed and that budgeting decisions are made based on analysis and understanding.
  • Ensures that internal budget roll-up across multiple media initiatives is managed in a way that guarantees all billing matches the budgets, invoices are received and sent to finance. 
  • Strategic goals are supported through the execution of all Advertising activities across all media channels.
  • Ensures that all contextual environments considered are aligned with the departments initiatives and strategies.
  • Ensures all media plans are properly evaluated and appropriate optimizations are considered.
  • Ensures the media planning process across linear TV, digital video, digital display and print including all relevant negotiations is handled with integrity and aligns with the departments strategy and vision. 
  • Partner with Agencies and vendors to execute deliverables to client's standard of excellence.
  • Effective monitoring of all media executions to ensure KPIs are met or exceeded and plan summaries are complete.
  • Effective communications with global teams and sponsoring team to ensure proper execution of contractual media elements.
  • Communication with media community at all levels with integrity by projecting the highest level of professionalism in all discussions and meetings when discussing the brand.
  • Manage the team to ensure that all media plans are executed flawlessly and in a timely manner.
  • Offer strategic insights and understanding of the luxury marketplace, client's position in it and be able to offer creative and innovative solutions to departments marketing initiatives.
  • Understand, interpret and be able to explain media metrics, KPIs and ROI. Ensures support for the Partnership Manager in evaluation of content
Media Planner Qualifications 
  • Bachelor's degree (BA/BS) from a four-year, accredited college or university.
  • Experience in the media planning process is required along with thoughtful leadership and attention to detail.
  • Ideal candidate will have the ability to work with multiple teams within the Advertising and Communications department.
  • Strong knowledge of digital landscape and media partners is essential.
  • Proven analytical skills and synthesis abilities.
  • Understanding of the luxury advertising landscape is desired but not required.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.

Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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