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Media Planner

Remote Location, NY 10001

Posted: 05/20/2024 Employment Type: Contract Job Category: Marketing Job Number: 617779 Is job remote?: Yes Country: United States

Job Description

Media Planner

Our well-known Technology client is looking for an experienced strategic media professional to join their Global Media Team, their in-house organization of media experts responsible for media strategy and execution stewardship for all consumer campaigns across their family of apps. In this role, the ideal candidate will be responsible for development of media strategies and integrated channel plans for the Messenger brand. They will partner deeply with internal stakeholders across Brand Marketing, Brand Strategy, Decision Science, Product Growth, Insights, and the in house creative team as well as external global media agency of record, to devise and execute campaigns that deliver the brand narrative through effective and innovative paid media strategies.

The right candidate is passionate about understanding audiences from the inside out, and leveraging this knowledge with media expertise to drive effective and disruptive strategies that will influence action. They will be responsible for building strong partnerships with colleagues and effectively collaborating in a highly matrixed organization model, and translating business and marketing goals into successful, integrated, data-driven programs. The right person can both stretch up to lead and intuitively roll up sleeves to be hands-on. We are looking for someone who is insightful, rigorous and pushes for better and smarter work.

This role is fully remote, though you must work EST hours. 

Pay Rate: Up to $62hr depending on experience

Media Planner Responsibilities:
  • Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes
  • Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization
  • Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as media‚Äôs subject matter expert to develop impactful, integrated work
  • Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
  • Partner with external media agency to drive cohesive media planning and execution across key markets
  • Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
  • Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement

Media Planner Requirements:
  • 6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
  • Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders
  • Proven experience in measurement, analytics and in gathering audience insights (e.g., Dynata, Kantar, Lucid, Nielsen, Google Analytics)
  • Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
  • Proven experience managing agency partners to budget, structure, and optimize campaigns
  • Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
  • Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities

Media Planner Preferred Requirements:
  • Experience within both agency and client organizations
  • Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively
  • Experience working with brands with marketing strategies focused on Young Adults/Youth
  • Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
  • Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
  • Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
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