Location: Hybrid onsite schedule in Culver City, CA Duration: 6 months Pay: up to $64.95/hour, DOE
Planet Interactive is looking for a Media Planning Specialist to join our well-known Fortune 500 client on a 6-month contract. This role will be 40 hours per week and is hybrid in Culver City. CA.
Media Planning Specialist Responsibilities:
Collaborate closely with marketing leads, media teams, creative strategists, analytics, and data personnel to build data-informed recommendations and campaigns.
Build media briefs, review media plans, and consolidate information in clear presentations for stakeholders.
Develop integrated media strategies for various lines of business across traditional and digital channels.
Manage workflow between external and internal media teams and the implementation of each strategy.
Analyze the performance of media channels and provide insights to ensure key partners understand plans, optimizations and results.
Act as the strategic thought leader for business stakeholders and provide direction on how they allocate media budgets.
Effectively leverage media for stakeholders' needs while providing insight on branding and messaging within creative.
Clearly communicate challenges, solutions, recommendations, and perspectives.
Be a self-starter who can work autonomously, manage multiple projects at one time, and ensure the correct things and projects are prioritized.
Media Planning Specialist Qualifications:
BS/BA degree required
5+ years media planning and strategy experience, agency experience a plus!
Knowledge of sports marketing is a mandatory.
Expertise in cross channel tactical planning for performance and brand KPIs.
Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools.
Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives.
Familiarity with traditional media channels (Print, OOH, TV), digital advertising and social media platforms and their relationship with each other in multifaceted, integrated campaigns.
Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way.
Excellent presentation, written and verbal communication skills.
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Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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