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Paid Media Planning and Operations Specialist

Irvine, CA 92612

Posted: 07/10/2024 Employment Type: Contract Job Category: Marketing Job Number: 619605 Is job remote?: Yes Country: United States

Job Description

Planet Interactive is seeking a Paid Media Planning and Operations Specialist to join one of our well-known global pharmaceutical clients.

Pay Rate: $44-$47/hr depending on experience 

The Paid Media Planning and Operations Specialist will serve as the media planner across a portfolio of products. They will be part of the in-house performance media team which is a group of 20+ digital buying and strategy experts managing SEM, Programmatic/Open-Web, and Paid Social.

Paid Media Planning and Operations Specialist Responsibilities: 
  • Assisting in the development and execution of the media plan.
  • Monitoring media spend against pacing goals.
  • Communicating and collaborating with internal channel teams (paid social, programmatic & SEM) to deliver the media plan and goals, and ultimately launch campaigns successfully.
  • Collaborate with the measurement team to ensure data best-practices are being met (naming conventions, UTMs, tagging, etc). To then deliver those requirements to the channel leads in a clear fashion.
  • Gathering and compiling data to support the media recommendation.
  • Collecting competitive research and preparing reports.
  • Deliver media data to the analytics and measurement teams, to aid their output of attribution models.
  • Trouble-shoot billing issues.
  • Manage vendor onboarding and contracting process.
  • Compile and file campaign decks and screenshots.
  • Pulling digital reporting and supporting team members in gathering actionable learnings client.
  • Managing audience segments via Liveramp and Segment.
  • Drive innovating by keeping abreast of industry trends and recommending new buying tactics and partners.

Paid Media Planning and Operations Specialist Qualifications:
  • Experience in cross-platform media planning or execution (paid social, programmatic, or SEM buying).
  • 3+ years experience in any media planning role (planner, analyst, buyer, etc).
  • Experience in reporting & analytics across various digital media channels and platforms – any combination of META, The Trade Desk, Google Ads, Google Campaign Manager, etc.
  • Understanding and an appreciation for all digital channels and how they synchronize and drive users down the marketing funnel.
  • Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business.
  • Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working.
  • Expert communication, presentation and material preparation skills required.
  • Team-oriented; all-for-one and one-for-all mentality.
  • Bachelor’s Degree.
  • Willingness to travel.
  • Agency experience a plus.
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