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Paid Search Specialist

Chicago, IL 60606

Posted: 07/11/2024 Employment Type: Contract Job Category: Marketing Job Number: 620300 Is job remote?: No Country: United States

Job Description

Location: Remote 
Pay Rate: Up to $55/hour (DOE) 
Duration: 6 Months

Planet Interactive's client in the Business Consulting space has a HOT need for a Paid Media Specialist with up to 5 years of experience executing and running Google & Bing Paid Search and Shopping (PLA) Ads for a REMOTE on-going contract assignment starting in July 2024! 

In this role, the Paid Media Specialist must have experience working with larger PPC accounts and able to execute and deliver strategy and implementation for digital marketing programs including search, product listing ads, display, and retargeted marketing.

Paid Media Specialist Responsibilities:
  • Paid search & PLA program planning, optimization and reporting to drive the overall performance of Google & Bing Search & Shopping Campaigns across multiple accounts.
  • Execute and deliver strategy and implementation for digital marketing programs including search, product listing ads, display, and retargeted marketing.
  • Pull and manipulate data from multiple sources, perform data analysis, identify key trends, develop optimization recommendations and strategies supported by data to meet and exceed KPI goals
  • Manage paid program to budget, delivering regular metrics and improvement plans.
  • Responsible for campaign optimization, tactical recommendations as well as new campaign & initiative launches
  • Own product feeds management, optimization, issue diagnosis & resolution
  • Own keyword research and expansion, bid management, ad copy updates, product category optimizations, and robust reporting.
  • Identify gaps in coverage through detailed SKU analysis, campaigns review and industry knowledge
  • Drive channel growth with responsibility for efficient bidding, surface new engine opportunities
  • Monitor program KPIs, performance data and prepare executive reporting
Paid Media Specialist Qualifications: 
  • Bachelor’s Degree in Business, Mathematics, Statistics, Engineering or directly related quantitative field
  • Experience operating in a private or private equity-owned business is a plus
  • Previous experience with lead generation and offline revenue attribution
  • Experience working with high volume sku counts
  • Expert knowledge of and extensive experience working with Google Ads, Bing Ads, Google/Bing Ad Editors and Merchant Centers
  • Experience creating, optimizing & maintaining product data feeds; GoDataFeed & Channel Advisor experience a plus
  • A progressive understanding of the interrelationship between paid media and other digital channels
  • Expert Microsoft Excel skills with an understanding of pivot tables and vlookups
  • Google Ads, Google Shopping Ads and Google Analytics Certifications a plus
  • Experience working with Salesforce and Netsuite reporting a plus
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