Location: Hybrid in San Francisco (Onsite Wednesdays) Duration: 6 months; potential to extend or convert Pay: $110 - $126.00/hour, DOE
Planet Interactive is seeking a Product Marketing Director to join one of our global technology clients. This role will be fully remote and 40 hours a week. The client is only considering candidates in the LA area for occasional onsite visits and is able to frequently travel.
As a Product Marketing Manager, you will work cross-functionally with business, product and sales stakeholders across the home entertainment device categories to inform a cohesive go-to-market strategy for all new and current offers. You’ll work closely with PR, Design, Brand, Content, Digital, Consumer Category functions and Regional Marketing leads to create holistic plans for the portfolio. You will also play a key role as an advocate for the products and business and a steward for exceptional marketing practices – contributing to optimizing marketing practices to ensure efficacy, impact and smart ROI.
You are strategic and analytical product marketer with deep product and industry marketing expertise. Essential skills include a keen understanding of the entertainment industry to inform product development, the ability to craft clear and compelling product positioning, drive competitive analyses, and design and execute go to market strategies in support of the auto solutions and broader Brand awareness, adoption and engagement goals.
Product Marketing Director Responsibilities:
Partner with product management, sales and other organizational leaders to set and deliver against coordinated business and marketing goals
Guide the creation and execution of annual and quarterly go-to-market plans in partnership with marketing colleagues, other cross-functional marketing partners, the business group and sales
Influence product strategy by leading market assessments to define category’s next set of opportunities or shape existing priorities
Identify key data inputs for go-to-market plans, drive projects to inform and optimize marketing programs through the application of consumer, industry and market insights
Develop product marketing deliverables for on-the-go entertainment solutions – value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.
Translate complex product concepts into simple, creative, and impactful communications that resonate with key business and consumer audiences
Conceive and lead global initiatives to drive product adoption within the business and consumer segments across the device portfolio
Develop sales enablement materials to support key product launches.
Partner with marketing functions to provide input into industry marketing campaigns, inclusive of email, social, paid digital and content, PR /AR and event based activations
Establish and track metrics that matter. Monitor ROI for the go to market efforts, evaluate and optimize continuously
Product Marketing Director Qualifications:
Bachelors degree in business, marketing or a related field is required; MBA preferred
10+ years of experience in building impactful marketing strategies, creating and executing product marketing plans, 12+ years of business strategy experience at a strategy consulting firm or equivalent
Significant expertise in auto industry across a global context
A well-rounded marketer. Able to flex to different products, industries and roles as the business evolves. Can operate in ambiguity, able to create clarity
Left and right brain thinker who draws energy from strategic, analytical and creative activities. Excellent creative problem solver
Has technical acumen. Possesses vision to identify whitespace opportunities. Experience supporting the development and commercialization of breakthrough innovations
Persuasive storyteller with excellent spoken and written communication skills.
Has significant experience and talent influencing cross-functional stakeholders including business, product, engineering and sales
Results and outcomes driven. Track record of success in launching new offers
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Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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