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Product Marketing Manager

Daly City, CA 94016

Posted: 02/22/2024 Employment Type: Contract Job Category: Marketing Job Number: 612837 Is job remote?: Yes Country: United States

Job Description


Product Marketing Manager, Business Team

Our client is looking for a Product Marketing Manager. The role will primarily support the team which builds products for their advertisers and the agencies and third-party partners who support them. This individual will be responsible for doing inbound to shape product strategies, leading the go-to-market efforts for new launches, and will be a key part of the cross-functional team standing up a net new advertiser program, owning the operations for this program. This role will also have the opportunity to work on high-priority products and initiatives for other Business product teams, such as Reels and Creator ads.

The ideal candidate will have a multi-disciplinary background-including business strategy, product marketing and analytical skills, and ideally have some experience with digital advertising and strategy & ops. They're looking for strong problem solvers who are passionate about understanding the needs of advertisers, agencies, and third party marketing partners. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent analytical skills, project management experience, attention to detail, and communication skills are a must.

Pay Rate: Up to $/110hr depending one experience

Product Marketing Manager Responsibilities:
  • Help stand up and own the operations for a net new advertiser program, partnering closely with agency partners and internal cross-functional team members.
  • Lead go-to-market for new launches. This includes communicating the rollout of new products and features both internally and externally to sales teams and businesses, in partnership with marketing, PR, and sales teams.
  • Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
  • Anticipate risks and manage escalations that arise along the way and see them through to resolution

Product Marketing Manager Minimum Skills:
  • 6+ years of work experience, with a background in management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles
  • Proven experience in simplifying complex concepts
  • Strong track record of execution, project management, and operating independently
  • Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders
  • Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed
  • Experience contributing in setting strategic direction and executing go-to-market plans
  • BA/BS degree
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