Posted: 05/01/20242024-05-012024-07-12Employment Type:ContractJob Category:MarketingJob Number: 615945Is job remote?: NoCountry: United States
Job Description
Product Marketing Manager, Lifecycle
Our well known Technology client is searching for a Product Marketing Manager who will be responsible for driving user engagement and revenue growth for software products. This role will involve developing and executing marketing strategies to increase product adoption, working closely with cross-functional teams, and analyzing data to make informed decisions.
This is a full-time 40 hour/week contract position. This will be an onsite role in either Burlingame or Los Angeles, California.
Pay Rate: Up to $85/hr depending on experience
Product Marketing Responsibilities:
Develop and execute marketing strategies to drive user engagement and revenue growth for software products.
Work closely with cross-functional teams, including product, engineering, and design, to ensure the success of marketing initiatives.
Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns.
Stay up-to-date on industry trends and competitive landscape to identify new opportunities for growth.
Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts.
Product Marketing Requirements:
5-7 years in product marketing, integrated marketing, or lifecycle marketing
Bachelors Degree in marketing, communications, or journalism.
Define customer journey / life cycle experience.
Improved product experience
Person who has previously worked in a Creative agency and managed creative process for marketing campaigns
AB testing, optimization, experimentation.
Life cycle marketing
Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills.
Ability to work independently and manage ones time.
Ability to keep information organized and confidential.
Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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