Posted: 06/04/20242024-06-042024-07-20Employment Type:ContractJob Category:MarketingJob Number: 618479Is job remote?: YesCountry: United States
Job Description
Product Marketing Manager
Pay Rate: Up to $65/hour depending on location and experience Location: 100% Remote Duration: 6 Months
Our well-known Technology client is seeking a Product Marketing Manager to support the development and execution of internal and external go-to-market strategies, including conducting inbound research, ideating campaigns, and project-managing marketing plans.
Product Marketing Responsibilities:
Narrative Development:
Support the ongoing development and iteration of our internal and external product narratives through partnering with cross-functional stakeholders, including Engineering, Technical Program Management, Legal, Public Affairs, Policy, and More
Manage meeting cadence for narrative brainstorm sessions, as well as any documentation and updates
Contribute to narrative development by synthesizing case studies and proof points
Go-to-Market Strategy and Execution:
Support the development and execution of internal go-to-market plans to drive internal technology adoption and advocacy, and of external go-to-market plans to drive third-party technology validation and awareness.
Manage meeting cadence for go-to-market planning meetings, as well as any documentation and updates
Execute go-to-market activities, such as case studies, videos, communications, events, and targeted campaigns
Work with our brand ambassadors to continually develop proof points and stories to use in our internal and external communications
Market Research:
Conduct market and competitive research to better understand our technology maturity and to inform our messaging and go-to-market plans.
Develop, project-manage, and execute research strategies
Synthesize findings for cross-functional team usage as well as up-leveled summaries for leadership
Product Marketing Qualifications:
Bachelor's degree in marketing, communications, business, or journalism
Verbal and written communication skills, multi-tasking, interpersonal skills.
Ability to work independently and manage one’s time.
Creative, out-of-the-box thinking.
Ability to keep information organized and confidential.
Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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