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Public Relations Manager

Roanoke, VA 24012

Posted: 03/24/2025 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 629180 Is job remote?: No Country: United States

Job Description


Location: Onsite 5 days/week in Roanoke 
Salary: $120,000, Annually (DOE)

Planet Interactive's health and wellness client is seeking a Public Relations Manager with 4+ years of experience for a direct-hire role in Roanoke, Virginia! 

The Public Relations Manager will be responsible for developing and implementing effective communication strategies to promote our brand, products, and services. This role involves managing media relations, creating compelling content, and coordinating public relations campaigns to enhance our company’s public image.

Public Relations Manager Responsibilities:
  • Develop and execute comprehensive public relations strategies and campaigns.
  • Build and maintain strong relationships with media outlets, journalists, and influencers.
  • Write and distribute press releases, media kits, and other PR materials.
  • Coordinate and manage media interviews, press conferences, and other PR events.
  • Monitor media coverage and analyze the effectiveness of PR campaigns.
  • Collaborate with marketing, social media, and other departments to ensure consistent messaging.
  • Handle crisis communication and manage any potential PR issues.
  • Stay updated on industry trends and best practices in public relations.

Public Relations Manager Qualifications:
  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
  • Proven experience as a Public Relations Manager or similar role.
  • Excellent written and verbal communication skills.
  • Strong media relations skills and a network of media contacts.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities.
  • Proficiency in PR software and tools.
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About Roanoke, VA

Discover exciting job opportunities in the picturesque surroundings of Roanoke, Virginia! Nestled in the heart of the beautiful Blue Ridge Mountains, Roanoke offers a perfect blend of outdoor adventure, cultural experiences, and career growth. With renowned landmarks like the Roanoke Star, charming art galleries, the Roanoke Symphony Orchestra, and delectable local cuisine like Black Dog Salvage, this region provides a unique and vibrant backdrop for both work and play. Embrace the enchanting charm of Roanoke and unlock your potential in this bustling city. Explore our job listings today and embark on a fulfilling career in this captivating area!