Posted: 03/21/20242024-03-212024-05-03Employment Type:Direct Hire/PermJob Category:MarketingJob Number: 613547Is job remote?: NoCountry: United States
Job Description
Planet Interactive is seeking a hybrid SEM Specialist to join an advertising agency with a well-known personal care product manufacturing client. This is an exciting opportunity to join a growing team!
Salary: $70,000-$80,000+ depending on experience
SEM Specialist Responsibilities:
Optimize a Return on Ad Spend or average cost per conversion.
Work with large datasets efficiently and accurately.
Build new paid campaigns, including ad copywriting, developing strategies, and working with the creative team to get the images and video needed.
Navigate GA360 and GA4 and pull data.
Develop written and PowerPoint reports and presentations to showcase work and results to clients.
SEM Specialist Qualifications:
Proficiency in Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor.
Proficiency in campaign building, keyword planning, smart bidding strategy (Target CPA, Target ROAS, etc), and audience targeting.
Strong understanding of match types, quality scores, CPCs, and bid automations to efficiently manage campaign investment.
Understanding of the principles and techniques of online marketing, particularly paid social media ads.
Independent, detail-oriented, and analytical problem-solving skills.
Comfortable analyzing data and drawing data-driven recommendations.
Strong client orientation.
Enjoyment of working with others and being able to communicate with clients daily.
Self-starter who can independently take on ownership of projects and drive continuous improvement.
Any working knowledge in SEO is a plus.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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