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SEM Specialist

Burlington, MA 01803

Posted: 03/21/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 613547 Is job remote?: No Country: United States

Job Description

Planet Interactive is seeking a hybrid SEM Specialist to join an advertising agency with a well-known personal care product manufacturing client. This is an exciting opportunity to join a growing team! 

Salary: $70,000-$80,000+ depending on experience 

SEM Specialist Responsibilities: 
  • Optimize a Return on Ad Spend or average cost per conversion.
  • Work with large datasets efficiently and accurately.
  • Build new paid campaigns, including ad copywriting, developing strategies, and working with the creative team to get the images and video needed.
  • Navigate GA360 and GA4 and pull data.
  • Develop written and PowerPoint reports and presentations to showcase work and results to clients.
SEM Specialist Qualifications: 
  • Proficiency in Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor.
  • Proficient Excel skills (pivot tables, v-lookup, etc).
  • Proficiency in campaign building, keyword planning, smart bidding strategy (Target CPA, Target ROAS, etc), and audience targeting.
  • Strong understanding of match types, quality scores, CPCs, and bid automations to efficiently manage campaign investment.
  • Understanding of the principles and techniques of online marketing, particularly paid social media ads.
  • Independent, detail-oriented, and analytical problem-solving skills.
  • Comfortable analyzing data and drawing data-driven recommendations.
  • Strong client orientation.
  • Enjoyment of working with others and being able to communicate with clients daily.
  • Self-starter who can independently take on ownership of projects and drive continuous improvement.
  • Any working knowledge in SEO is a plus.
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