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Senior Business Development and Marketing Manager

Washington, DC 20005

Posted: 02/16/2024 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 610697 Is job remote?: No Country: United States

Job Description


Planet Interactive is seeking a Senior Business Development and Marketing Manager to join one of our legal services clients. 

Pay Rate:  $160,000-$210,000 depending on experience

Senior Business Development and Marketing Manager Responsibilities: 
  • Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
  • Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives.
  • Leads, attends, and contributes to practice/industry group meetings and planning sessions.
  • Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
  • Manages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources.
  • Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings.
  • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
  • Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives.
  • Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs.
  • Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
  • Delegates work efficiently and effectively to other team members.
  • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functions.

Senior Business Development and Marketing Manager Qualifications: 
  • Required:
    • A Bachelor's degree from an accredited university.
    • A minimum of ten (10) years of professional marketing, business development, or other relevant experience.
    • A minimum of four (4) years of direct personnel management experience.
    • Deep market knowledge and understanding of the business and legal landscape in assigned practice areas/industries.
    • Excellent writing, proofreading, and critical thinking skills.
    • Strong communication skills and demonstrated ability to present to management and peers.
    • Experience working with sensitive or confidential information.
    • Demonstrated proficiency in Microsoft Office and Outlook.
  • Preferred:
    • Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization. 
    • Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus). 
    • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation. 
    • Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications. 
    •  
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