Posted: 10/10/20242024-10-102024-11-11Employment Type:Direct Hire/PermJob Category:MarketingJob Number: 615675Is job remote?: NoCountry: United States
Job Description
Location: Boston, MA 02108 + Onsite 2x week Salary: $160,000 Annually with a 10% bonus opportunity
Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located inBoston starting in September 2024
In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.
Senior Manager, Paid MediaResponsibilities
Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Senior Manager, Paid Media Qualifications
Bachelor's degree in marketing, business administration, or a related field.
Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
Strong understanding of marketing automation platforms (Pardot, Marketo or similar)
Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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