Planet Interactive is seeking an on-site Senior Marketing and Business Development Manager to join one of our legal services clients.
Pay: $70-$75/hr+ depending on experience Location: On-site 5 days a week in New York, New York Duration: Up to 6 Months with potential for extension or conversion (based on performance and business needs, no guarantees)
The Senior Marketing and Business Development Manager is a recognized leader within the Marketing Department and serves as a primary liaison to high-revenue practice and/or industry groups that are critical to the Firm’s success. Working directly with practice/industry leaders, the Senior Manager develops, leads, and executes clear strategies and business plans that support the overall business goals of the group(s).
Senior Marketing and Business Development ManagerResponsibilities:
Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives.
Leads, attends, and contributes to practice/industry group meetings and planning sessions.
Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
Manages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources.
Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings.
Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives.
Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs.
Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
Delegates work efficiently and effectively to other team members.
Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or function.
Senior Marketing and Business Development ManagerQualifications:
A Bachelor's degree from an accredited university.
A background in the legal industry.
A minimum of ten (10) years of professional marketing, business development, or other relevant experience.
A minimum of four (4) years of direct personnel management experience.
Deep market knowledge and understanding of the business and legal landscape in assigned practice areas/industries.
Excellent writing, proofreading, and critical thinking skills.
Strong communication skills and demonstrated ability to present to management and peers.
Experience working with sensitive or confidential information.
Demonstrated proficiency in Microsoft Office and Outlook.
Preferred
Capital markets or transactional experience.
Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization.
Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus).
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications.
Other Skills and Abilities:
Strong organizational and prioritization skills for self and team.
Strong attention to detail.
Good judgment.
Strong interpersonal communication skills.
Strong analytical and problem-solving skills.
Able to work harmoniously and effectively with others.
Able to preserve confidentiality and exercise discretion.
Able to work under pressure.
Able to manage multiple projects with competing deadlines and priorities.
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