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Social Marketing Manager, AR

New York, NY 10003

Posted: 03/04/2024 Employment Type: Contract Job Category: Marketing Job Number: 613007 Is job remote?: No Country: United States

Job Description


Social Media Strategist, AR

Pay Rate: Up to $65/hr depending on experience
Location: 100% Onsite in New York City
Duration: 9 Months, 40 hours a week

Our client's innovative AR division is actively searching for a Social Media Strategist to become a part of their Augmented Reality (AR) marketing communications team. This Social Media Manager needs to be a strategic thinker and creative innovator who can mastermind a comprehensive global social strategy for the AR brand from the ground up.

The ideal Social Media Strategist will possess a robust understanding of social media platforms, with a particular emphasis on TikTok and YouTube. They will work in tandem with internal teams and agency partners to devise a powerful social media strategy, generate engaging content, and supervise community management.

Social Media Strategist Job Responsibilities:
  • Develop the AR global social strategy and engage followers across various channels.
  • Identify current gaps and implement social processes to drive efficiencies and best-in-class work.
  • Partner with cross-functional teams to develop innovative and differentiated social content (e.g. Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy and PR)
  • Create platform-specific social media strategy plans, content calendars, and unique content ideas all adhering to the brand guidelines.
  • Lead and manage agency partners and collaborate with in-house creative teams/production vendors.
  • Analyze and report on KPIs of owned social channels to measure the effectiveness of our efforts.
  • Collaborate with the paid media team to design on-platform paid social strategies and tactics that deliver results.
  • Manage global collaboration for initiatives with regional marketing counterparts.

Social Media Strategist Requirements:
  • 8+ years of experience managing owned social channels within global consumer product categories and brands.
  • Experience in creating social media strategies from inception to growth that have driven brand engagement and growth.
  • Experience leading agency partners/in-house creative and inspiring them to make the best work for our social channels.
  • Proven record of creativity and innovation in social media content and strategies that have driven engagement.
  • Articulate in communication - experience simplifying complex things into human understanding.
  • Deep understanding of behavioral and technology trends in the social space.
  • Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives.

Social Media Strategist Preferred Requirements:
  • Bachelor’s degree or equivalent marketing experience
  • Experience in highly innovative consumer product categories and brands such as consumer tech and/or AR/VR technologies, fashion, entertainment, or culture brands.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.

Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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