Posted: 10/02/20242024-10-022024-11-11Employment Type:ContractJob Category:MarketingJob Number: 623605Is job remote?: NoCountry: United States
Job Description
Social Media Marketing Manager
Location: Remote Duration: 12 months, potential to extend Pay: up to $68/hr, DOE
Planet Interactive's well-known hospitality client is looking for a Social Media Marketing Manager. The role will be 40 hours a week and is fully remote.
As the Social Media Marketing Manager, you will play a critical role in managing the Brand's social media channels. There are three key components of your role: 1) manage our paid and organic social channels, maximizing our efficiency by optimizing campaigns and running experiments, and managing user feedback, 2) manage our social influencer campaigns, and 3) identify new marketing channels where we can expand our reach efficiently.
Your responsibilities include driving the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels. You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns. The ideal candidate will have a combination of strong marketing experience, project management, social media and influencer campaign execution skills. In this role, you will be managing external agency partners.
Responsibilities
Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
Collaborate across functions and markets, to develop highly effective, creatively excellent social media marketing campaigns.
Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work
Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
Qualifications
10+ years of relevant work experience at a start-up, agency or client-side social media marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.
Significant experience working closely with product, creative, growth marketing, and data analytics functions.
Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.
A passion for creative excellence and craft in storytelling through social media.
Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planetinteractive.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Interactive.
Planet Interactive and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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