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Sr Campaign Operations Manager

Waltham, MA 02451

Posted: 02/20/2024 Employment Type: Contract Job Category: Marketing Job Number: 612860 Is job remote?: Yes Country: United States

Job Description


Planet Interactive is seeking a Sr Campaign Operations Manager to join one of our well-known technology healthcare clients. A remote based position. Prefer candidates in EST hours. 

Pay Rate:  $60.00/hour. "lower the pay higher the margin"

Sr Campaign Operations Manager Responsibilities
  • Manage end-to-end email campaign production and execution, including asset creation, list segmentation, set-up, testing, execution, reporting and optimization in Marketo.
  •  Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, and customer communications (80% internal audience of corporate employees, clinic staff, nurses, administrators and 20% to external HCP and patient audiences).
  •  Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering and conduct quality assurance on all email campaigns before execution.
  • Report on email results and provide insights and recommendations to internal requestors.
  • Interface with marketing teams, HR, IT, Legal, Finance and other departments daily and act as a representative of the broader Digital Strategy and Operations’ team.
  • Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
  • Ability to independently troubleshoot, QA and solution all email campaigns through execution.
  • Supports the business in upholding data integrity efforts (i.e. patients, providers, HCPs, clinics and employees).
  • Builds email (triggered and batch) campaigns to communicate with any/all of our constituents.
  • Other duties as assigned.

Sr Campaign Operations Manager Qualifications: 
  •  BS/BA in Business Administration, Marketing and/or Communications.
  • At least 5 years of Marketing Automation or Marketing Operations experience with heavy emphases on email automation and database management.
  •  Prior marketing automation system administration (Marketo-specifically) and CRM integration expertise.
  •  Basic understanding in front-end development skills (HTML, CSS, JavaScript).
  • Ability to contribute to the strategic development and execution of lead journeys and multi-channel campaigns.
  • Create targeted nurturing operational campaigns that support business objectives.
  • Develop and implement automated campaigns primarily across forms, email and webinars.
  • Configure, implement, and maintain marketing automation programs.
  • Setup campaigns that leverage dynamic content and variable data fields for personalized messages.
  •  Monitor campaign performance and provide recommendations for improvement.
  •  Analytical and data-driven with demonstrated ability to understand key performance drivers.
  • Very strong project management skills with an ability to work under pressure by prioritizing workload and managing frequent changes.
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